Built to Feel

Three years in

Monthly content for Theraluxe since the start. Not a campaign, a relationship. Concept, shoot, cut, ship, repeat.

What it built

Their following went from 15,000 to over 30,000 across the work. It grew because the content kept feeling like a person made it, which is the only reason anything grows.

Retainers aren't glamorous. They're how a brand actually grows.

The long view

Still shooting for them. Still finding new angles on the same brand, and still learning from it. That's the part I like.